This question was originally written as “What Is Membership Communities?” so we’re poking a little fun at their choice of grammar in our title.
Anyways, make sure to read our main article “What Is An Online Community? Why Build One?” for a more thorough discussion.
Small businesses are starting to use membership communities more and more to build customer loyalty, engagement, and growth. The result is attractive branding and repeat purchases.
But dedicated community businesses are a lucrative endeavor for entrepreneurs looking to launch a new venture.
So, what exactly are membership communities, and why should businesses consider establishing one? Here’s what you should know.
What Is (Are) Membership Communities?
Membership communities are groups of people who share a common interest, goal, or purpose.
They can be online or offline and are built on shared values, experiences, or expertise. Community members volunteer to join and participate in various activities, discussions, and events related to the community’s focus.
Membership communities come in many forms, like professional organizations, hobby clubs, social groups, online forums, or industry associations.
People can connect with like-minded people who share similar passions or interests. Individuals can get advice, support, and resources by joining a membership community.
The sense of belonging and camaraderie in membership communities is key. It’s common for members to form strong relationships and bonds with each other, which leads to a supportive and collaborative environment. Members of these communities can learn from one another, share knowledge, and collaborate on projects.
Members of membership communities also get perks.
These can include exclusive content, resources, and events, as well as mentorship, professional development, and networking opportunities. Members can improve their skills, expand their knowledge, and stay on top of the latest trends by joining a membership community.
It’s not just about the personal benefits, membership communities can also have a broader impact.
Members can advocate for their interests, participate in relevant discussions, and have a collective influence on industry issues. As they bring together passionate people about a particular subject or cause, these communities can be powerful forces for change and innovation.
Overall, membership communities let people connect, collaborate, and grow. Their members feel like they belong, have access to valuable resources, and have opportunities for professional development. In both online and offline communities, these groups foster connections and support people in their shared interests.
Why Do People Join Membership Communities?
People join membership communities to find a sense of belonging and connection.
By being part of a community that shares similar interests and goals, individuals can find a support system, gain valuable insights, and build meaningful relationships with like-minded individuals.
Additionally, membership communities provide individuals with access to exclusive resources, content, and opportunities. Whether it’s getting early access to new products, attending exclusive events, or accessing specialized knowledge, being a member of a community can provide individuals with unique benefits that are not available to the general public.
Lastly, membership communities offer individuals the opportunity to contribute their own expertise and experiences.
By actively participating in discussions, sharing insights, and providing feedback, members can play an active role in shaping the community and influencing the direction of the business or industry.
Membership communities are a powerful tool for businesses to build a loyal customer base, foster engagement, and generate recurring revenue. By offering a sense of belonging, exclusive benefits, and opportunities for engagement, businesses can create a thriving community that not only benefits their customers but also contributes to the growth and success of the business.
Read next: What is One Danger of an Online Community?
