Setting up a membership website can be a game-changer for your business, offering a unique way to engage with your audience and create a steady stream of revenue.
Whether you’re a startup or an established business, choosing the right membership website builder is crucial. In this guide, we’ll share key tips for setting up a membership website that attracts and retains members.
Tips for Setting Up a Membership Website
Whether you’re new to this or looking to enhance your existing site, these tips for setting up a membership website will help you build a thriving membership site.
Use Kleq for Rapid Deployment
When it comes to setting up a membership website, speed and efficiency are essential.
That’s where Kleq comes in. This software is dead easy to use, powerful, and allows you to rapidly deploy your site at a low cost. Case in point, FitnessFirst, a fitness platform, attracted over 10,000 paid members within its first year, leveraging Kleq’s capabilities to quickly launch and iterate on features. See our full Kleq review here.
Opt for Kleq Rather Than WordPress Unless Technically Inclined or You Have Help
While WordPress is a popular platform, it’s not necessarily the best option for membership sites today—unless you’re technically inclined or have a tech team.
Yes, you can use a smart-looking template and the new customize click-to-drag interface is dead easy to use, but you’ll need to figure out integrations which can be tricky unless you’ve done stuff like that before. Kleq makes these much easier.
If you are using WordPress, the good news is that you already have a website ready to go, and now just need to figure out the integration side of things. All things being equal, you’re probably ahead here, so don’t sweat it.
Launch Your Messy Version 1.0 Quickly
Don’t get bogged down in perfectionism. Get your messy version 1.0 up and running as soon as possible.
This allows you to start gathering real user data and feedback, which is invaluable for making improvements. Remember, it’s better to iterate based on actual user experience than to delay your launch for the sake of perfection.
Iterate Based on Successful Sites
Look at very successful membership websites and adopt the best practices you see.
Net Net Hunter, for example, has been around since 2011 and has brought in a steady income since its launch. They’re clearly doing something right. Model sites like that to see how they market so you can get a jumpstart on your success. Look at our membership site case studies for insights and best practices.
Make a Good First Impression
Your first impression should be more about customer service and value rather than aesthetics.
Ensure your onboarding process is smooth and that new members feel welcomed and valued. TheCookingClub, for example, enhanced member engagement through interactive features and live cooking sessions, resulting in a 200% increase in membership within three months of migrating to Kleq.
Build Your Audience Through Content Marketing
One of the most effective ways to build your audience is through content marketing.
Share valuable content that appeals to your target audience and capture their interest with an email offer. This helps you build a list of interested individuals who are more likely to convert into paying members.
Test Different Membership Offers
Once you have a significant number of people on your email list, it’s time to test different membership offers to see what resonates. Remember this term:
An offer that converts.
Once you figure out what offer you can make that will lead to sales, it’s all about bringing more interested people to that offer.
Experiment with various pricing models, access levels, and feature sets to find the perfect balance that maximizes conversions. Nail this, and the rest will be easy.
Read next: Best Paid Membership Website Builder?
