“How big is a micro community?”
If you’re starting your own business and have just discovered what an online community is, you may be wondering whether your niche is large enough to make one viable.
After all, while the term “community” often brings to mind large groups of people, another type of community is gaining in prominence – the micro community.
But just how big is a micro community, and what does it mean for your business?
How Big Is A Micro Community?
Unlike larger online communities, which can have thousands or millions of members, micro communities are intentionally kept small to foster a sense of exclusivity and intimacy among its members.
The exact size of a micro community can vary depending on its purpose and goals. Generally, micro communities consist of a few dozen to a few hundred members. This limited size allows for more meaningful interactions and deeper connections among members, leading to a stronger sense of camaraderie and loyalty.
What Is A Micro Community?
A micro community is a specialized niche community that brings together like-minded individuals with shared interests, goals, or hobbies.
These communities foster strong connections, facilitate knowledge sharing, and create opportunities for collaboration and growth.
It is characterized by its limited size and close-knit nature, allowing members to connect and engage on a more personal level.
Building a micro community offers several advantages for business owners.
Firstly, it enables them to create a targeted space where like-minded individuals can come together to discuss specific topics or engage in activities related to their business niche. By focusing on a smaller group, business owners can tailor their content and offerings to better meet the unique needs and preferences of their community members.
Micro communities offer businesses a unique opportunity to connect with their target audience in a more meaningful way. By narrowing their focus to a specific niche, businesses can tailor their products, services, and messaging to better cater to the needs and preferences of their micro community members.
What Is An Example of A Micro Community?
An example of a micro community is a group of local artisans who come together to showcase and sell their handmade products. This micro community is centered around a shared interest in creating and promoting unique, locally-made items.
Within this micro community, business owners can collaborate, exchange ideas, support each other’s endeavors, and even get customers to join the discussion. They can organize events and workshops to educate and engage with their target audience, while also fostering a sense of community among like-minded individuals.
This micro community can have its own dedicated online platform, where business owners can create profiles, showcase their products, and connect with potential customers. The website can provide tools and resources for community members to network, share insights, and market their offerings effectively.
By joining this micro community, business owners can benefit from the collective knowledge and experiences of their peers. They can gain exposure to a wider audience, increase their customer base, and establish a strong brand presence within their local community.
Read next: What Is (Are) Membership Communities?
