With so many newsletter sites available, how do you attract people who will actually read your content?
How many times have you thrown a newsletter in the trash without reading it?
Studying some good email newsletter examples can help you plan a great newsletter that will attract and retain subscribers. After all, the best strategy for mastering marketing & product development is to study those who do it well.
So, we’ve put together a short list of some of the best email newsletters to give you some ideas for your design and content.
What Are Good Email Newsletter Examples?
Good email newsletter examples should provide engaging content to your subscribers, no matter your subject or niche.
Here are five good email newsletter examples that stand out for their design, content, and strategy:
The Hustle
The Hustle offers a daily business and tech newsletter that is well-known for its casual tone and readable content. It provides a quick round-up of the day’s top news stories and is much more informal than a traditional news newsletter.
The Hustle’s design is simple; it uses strong headlines and short, punchy paragraphs. It uses humor that makes even the driest topics interesting and includes a mix of serious news, fun facts, and light-hearted commentary.
Sherwood News
Sherwood News is a newsletter from investment company Robinhood that delivers top financial news stories in a fun and easy-to-read format. It targets the next generation with information about markets, business, technology, and the culture of money.
This newsletter does a great job of promoting the financial services of Robinhood, without pushing their products too hard. The design is straightforward, with short ‘Snacks’ of information, bold headers, and snappy text.
Quartz Daily Brief
The Quartz Daily Brief is a concise newsletter that delivers the most important global news and insights straight to your inbox. Covering a wide range of topics from business and economics to technology, politics, and culture, it provides a quick, easy-to-read overview of key developments shaping the world.
Designed for busy professionals, the Daily Brief breaks complex stories down into bullet points and uses graphs to help readers stay informed.
Apartment Therapy
Apartment Therapy offers a different approach with beautifully styled photographs of homes you will love. The Apartment Therapy newsletter gives daily inspiration for home decor, design, and lifestyle enthusiasts.
Its subscribers get expert tips on decorating and DIY projects, along with creative ideas for small spaces, budget makeovers, shopping guides, and product recommendations. It works because of the beautiful imagery and relevance to its niche.
Austin Kleon’s Newsletter
Austin Kleon, a writer and artist, sends out a weekly newsletter that is his choice of new art, writing, and interesting links. It appeals to a creative audience interested in art and writing in the digital age.
The design is simple and unpretentious and focuses on content over visuals. He connects with his readers on a personal level and uses his newsletter and blog to subtly sell his bestselling books.
These newsletters work because they understand their audience, use engaging content, and maintain a consistent tone that works for their brand.
