With so many newsletters available, what’s going to make people read your content instead of sending it straight to the trash?
In this article, we give you some of our favorite newsletter examples to help inspire you to create your own engaging content.
What Are Sample Newsletter Examples?
Newsletters are one of the best marketing tools that brands are using to engage with their audience. So, if you want to build your brand, drive traffic to your website, and increase sales, you need to get writing.
But where to start? Here, we give you seven examples of popular newsletter websites that cover a wide variety of content:
The Hustle
The Hustle is a business and tech newsletter that provides you with a daily summary of important news and trends. Known for its humor and in-depth reporting, it has become one of the most-read and influential newsletters in this niche.
Morning Brew
Morning Brew is offered by Event Driven Daily, a site focused on special situations investing. Each month, Event Driven Daily uncovers special situation events from around the globe, packages them up, and then sends them to subscribers every 30 days. Rather than charge for the service, Event Driven Daily uses Morning Brew as a lead magnet to get people on its email list, and then highlights the benefits of membership in each email. Since the newsletter is sent out monthly, email subscribers ultimately miss out on time sensitive opportunities that members can capitalize on.
The key with this strategy is to offer some free product or service that website visitors would find really valuable, which helps get them on the email list, and then some critical elements that subscribers would find highly attractive to encourage them to pay for membership.
The Skimm
The Skimm delivers a daily newsletter aimed primarily at millennial women. It covers the top news stories of the day from a women’s perspective. It also includes additional information about money matters, parenting, and more, to give women the information they need to make informed decisions.
Net Net Hunter Newsletter
Net Net Hunter is a niche investment website that offers subscribers a monthly newsletter that showcases free articles and other bits of content that aim to encourage people to sign up for full membership. A key part of the newsletter discusses a previously successful net net stock investment to highlight the sort of investment returns on offer.
James Clear’s 3-2-1
This is a weekly newsletter from James Clear, the author of the New York Times bestseller ‘Atomic Habits’. Each issue contains three short ideas from Clear, two quotes from others, and one question for readers to ponder. Its focus is on self-improvement, decision-making, and how to ‘live better’.
CB Insights
CB Insights offers four newsletters a week that gives you a breakdown of where tech markets, their money, and trends are moving. Their AI-generated content and validated data gives valuable insights to investors, entrepreneurs, and anyone interested in understanding market trends and innovation.
Atlas Obscura
Atlas Obscura’s newsletter takes readers on a journey to the world’s most unusual and fascinating places. It offers different newsletters at different rates of delivery (daily, weekly, etc) with unique stories and stunning visuals that cater to curious minds and travel enthusiasts alike.
These newsletters cover a range of diverse interests and provide valuable information in easily digestible formats. Hopefully, these examples will give you the inspiration you need to create your own newsletter that your subscribers will love.
Read next: What Are Good Email Newsletter Examples?
