If you’re looking to make money blogging and have already pumped out a lot of articles, you’re probably wondering – “Can I monetize reused content?”
You’re not alone. Many bloggers explore this avenue to get a paid product launched. So, let’s break it down and see how you can turn reused content into cash.
Can I Monetize Reused Content?
Yes, you can monetize reused content, but there are right and wrong ways to do it. Here’s how to do it correctly:
Packaging Content into an Ebook
If you have a collection of blog posts or articles that align with a common theme, consider packaging them into an ebook. This is what Evan did when writing about net net stocks.
This approach not only provides value to your readers but also positions you as an authority in your niche. First, readers get a curated and spoonfed version of your thoughts, so they don’t have to sift through 100s of articles to educate themselves and won’t miss any bits you consider important. Second, they can read the book offline which is handy for vacations, or commutes, etc.
Once your ebook is ready, you can sell it directly on your site or through platforms like Amazon Kindle. If it is high-value content and you have an audience of people hungry to learn, you can set the price near the top end for a new hard-copy book because you’re selling specialized niche information.
Creating Online Courses
Another effective way to monetize reused content is by transforming it into online courses.
If you already have a well-researched and comprehensive collection of articles or blog posts, you can repurpose this information into modules for an online course. Each module can represent a different aspect of your main topic, providing learners with a structured and in-depth understanding.
Platforms like Udemy, Coursera, or even your own website can be excellent venues for selling your online courses. Generating multimedia content (like slides, videos, and quizzes) enhances engagement and helps cement your authority as an expert in the field.
Producing Video Content
If you have a knack for visual storytelling, repurposing your articles into video content can be a compelling way to monetize reused content.
Identify key points and insights from your writing and turn them into informative, engaging videos. You can create a YouTube channel to share these videos, using strategies like SEO and regular posting to build a subscriber base.
Additionally, monetization features like YouTube’s Partner Program, sponsored content, and affiliate links can further boost your earnings. Another option is to create exclusive video content for platforms like Patreon, where subscribers pay for access to premium materials.
Launching a Podcast
Turning your written content into podcast episodes can be another successful monetization strategy.
You can script your episodes based on your articles, focusing on delivering value-packed discussions that resonate with listeners. Podcasts often attract a dedicated audience due to the convenience of listening while multitasking.
Launching a podcast involves selecting a hosting platform, creating engaging artwork, and consistently producing episodes. Monetization can be achieved through sponsorships, affiliate marketing, or even a donation model via platforms such as Patreon. By offering unique insights and expert interviews, you can establish your podcast as a valuable resource in your niche.
Aggregating Content into a Data Service
If your content includes valuable data or insights, consider aggregating it into a data service.
For example, if you run a blog that reviews digital tools, you could compile your reviews and create a subscription-based service where users can access detailed comparisons and analyses. This approach works particularly well for niche markets where specialized knowledge is highly valued.
What Not to Do
While monetizing reused content can be profitable, it’s crucial to avoid unethical practices:
- Do not take someone else’s content and try to sell it. This is plagiarism and can lead to legal issues.
- Do not republish someone else’s content and sell ads on it. This can result in a Digital Millennium Copyright Act (DMCA) takedown request and Google may deindex your site, severely impacting your search visibility.
Monetizing reused content is entirely possible when done correctly.
By packaging your content into ebooks, creating online courses, or aggregating it into a data service, you can provide value to your audience and generate revenue. However, always ensure that the content is original and ethically sourced to avoid legal troubles.
